Role at BIOVIT
Peter advises the BIOVIT leadership team on growth strategy, governance, and category development as the company scales its natural vitamin and mineral business in support of the BETTER FOOD FOR ALL. mission. His decades in mainstream food and drink - and his deep experience building credible, ethical, consumer-trusted brands - bring senior operational perspective to BIOVIT’s commercial decisions.
Background
Peter joined The Tetley Group in 1996 as Finance Director, was appointed Chief Operating Officer in 2007, and became Chief Executive Officer in March 2008. When Tata acquired the business, he was named CEO of Tata Global Beverages - the parent of Tetley, Good Earth, Eight O’Clock Coffee, and Himalayan - leading the executive team from London through a major reorganisation and the launch of the PepsiCo NourishCo joint venture.
Earlier in his career, Peter served as CFO and COO of Whitworths Group, the long-established UK dried fruit and natural ingredients business.
Non-Executive Roles
Peter brings extensive board experience across UK food, drink, and consumer businesses, including current and recent appointments as:
- Non-Executive Chairman, Wholebake Ltd - the UK gluten-free snack bar manufacturer behind brands including Bounce, Nine, and Brynmor
- Non-Executive Chairman, Bambino Mio - sustainable baby products
- Chair, Twist Teas
- Non-Executive Director, Purity Soft Drinks
- Former Executive Chair, Keith Spicer Limited - speciality tea blender and packer
- Former Non-Executive Chairman, Unicorn Training Group
- Non-Executive Director, Transplant Links - a charity supporting sustainable live-donor kidney transplant centres internationally
Expertise
Senior leadership of branded food and drink businesses; international scale-up and category building; M&A, integration, and post-acquisition reorganisation; finance, operations, and governance; sustainability and ethical supply chains; mentoring founder-led growth.