Pet Food & Animal Nutrition
Dry pet food, wet pet food, pet treats, supplements, and functional pet nutrition
Natural vitamin and mineral fortification for pet food manufacturers
Pet food has humanised.
Owners read the back of pack the way they read their own, and premium pet food brands are increasingly judged on the same standards as the human food brands they sit alongside. Synthetic vitamins in a premium pet food range create the same credibility gap they would in a human food product targeting the same shopper.
BIOVIT ingredients are manufactured to BRCGS Food Safety AA+ standards by Plant-Ex Ingredients Ltd - food-grade for human nutrition, which automatically qualifies them for pet food. Same ingredient, same audit trail, same plant-derived declarations.
Samples available on request. Bespoke formulation support included with every project.
Format Specification
Pet food sits under FEDIAF guidelines and EU Regulation 767/2009 - separate from the EFSA framework that governs human food. The manufacturing standards that matter to premium pet food buyers - traceability, certifications, ingredient integrity - are food-grade across the board. BIOVIT is built that way.
Natural ingredients built for the premium pet food shelf
Three single-ingredient picks for premium pet food brands - chosen for the nutrients pet owners now scan for on the back of pack, in plant-derived forms that match the natural positioning the front of pack is built on.
Vitamin D (lichen)
Lichen-derived D3 supports bone and joint health in puppies, kittens, and senior pets. Replaces synthetic cholecalciferol on the declaration with a recognisable plant source.
Calcium (marine algae)
Marine algae Calcium delivers skeletal and dental support across life stages. A plant-derived alternative to calcium carbonate, with full traceability premium pet brands need.
Iron (curry leaf)
Plant-derived Iron with no metallic note in wet or dry pet food. Important for palatability in a category where flavour and aroma drive repeat purchase.
Three BIOVIT blends adapted bespoke for pet food briefs
Pet food fortification is rarely one-size-fits-all - species, life stage, and product format change what the blend needs to deliver. These three BIOVIT blends are the most-adapted starting points for pet food briefs, tuned bespoke by Eiméar per project.
Daily Support
Eight-nutrient base for daily-feed dry and wet pet food - the default fortification spec for mainstream and premium ranges. Adapted bespoke by Eiméar to match the species, life stage, and product format your range is built around.
Immune Health
Vitamin D, Vitamin C, and Zinc for pet immunity positioning - one of the fastest-growing functional claim territories in premium dog and cat food. Tuned bespoke for life-stage-specific inclusion rates.
B Vitamin Blend
Critical for plant-based pet food and life-stage formulations where B-vitamin density drives growth in puppies and kittens, and cognitive function in seniors. Eiméar adapts inclusion per species and life stage.
Bring food-grade fortification to your next pet food brief
Samples dispatched within a week. Reformulation support included.
Frequently asked questions
Practical answers to the questions buyers and formulators ask most when specifying natural fortification for premium pet food - regulation, processing, palatability, life-stage formulation, and organic certification.
Yes. Every BIOVIT ingredient is manufactured to BRCGS Food Safety AA+ standards by Plant-Ex Ingredients Ltd - food-grade for human nutrition, which automatically qualifies them for pet food. The same ingredient can sit in your human and pet product lines without separate sourcing.
Pet food sits under FEDIAF nutritional guidelines and EU Regulation 767/2009 - separate from the EFSA framework. EFSA on-pack health claims don’t translate directly to pet products. Eiméar supports pet food brands on the functional positioning, ingredient declarations, and on-pack wording allowed for the species and category.
Yes. The portfolio covers the full pet food processing spectrum - extrusion for dry kibble, retort for wet food, dry blending for treats and supplements, and cold processing for raw and freeze-dried formats. Overage calculations are built per processing route.
No. Curry leaf Iron is taste-neutral - no metallic interference that synthetic ferrous sulphate brings to wet food and treats, where palatability drives repeat purchase. Important in a category where flavour and aroma are the primary purchase signals for the owner.
Yes. Pet food blends are rarely one-size-fits-all. Eiméar adapts BIOVIT blends bespoke per project - species (cat, dog, small animal), life stage (puppy/kitten, adult, senior), and product format (kibble, wet, treats, supplements).
Yes. BIOVIT ingredients are available in EU Organic certified variants - critical for premium organic pet food brands where every ingredient on the declaration needs to carry the certification through to the finished product.
Single ingredients: 1 kg MOQ with an approximate 1-week lead time. Premix blends: 5 kg MOQ with an approximate 4-week lead time. Samples available on request - contact the team to specify quantity and shipping arrangements.
Reformulation support is included
Every BIOVIT wholesale order comes with full technical reformulation support at no extra cost, giving your NPD and technical teams direct access to a qualified nutritionist from brief to production.
Eiméar Sutton (RNutr MSc), our Head of Nutrition, leads the technical work on every account: equivalence mapping against your incumbent synthetic, inclusion-rate modelling, on-pack claim wording aligned to GB and EU regulation, and the small details that decide whether a synthetic-to-natural switch lands cleanly on the production line.
The result: shorter development cycles, fewer reformulation rounds, and a finished product your commercial team can stand behind.
