BIOVIT Vitamin A
Natural source: Moringa Leaf
Vitamin A as beta carotene, in the form the body converts as it needs
Beta carotene is the safer route to Vitamin A claims. The body converts beta carotene to active retinol only as required, sidestepping the upper-limit and pregnancy concerns associated with preformed synthetic retinyl acetate. BIOVIT's extract from organically grown moringa leaf (BI079) delivers 500 mg of Vitamin A (as beta carotene, retinol equivalents) per 100g.
Organic certified, GB and EU compliant, and a direct one-to-one replacement for synthetic retinyl palmitate and retinyl acetate across children's products, beauty supplements, and fortified foods.
Specified by leading UK manufacturers, with samples dispatched within a week and reformulation support included.
Technical Specification
Full technical data for product code BI079. For tailored documentation or a sample, get in touch with the team.
From children's products to plant-based dairy
Vitamin A is one of the most-requested nutrients in kids fortification, and a foundational claim in beauty, immunity, and vision-positioned ranges. Three categories where moringa-derived Vitamin A delivers the strongest commercial pull.
Children's Products
The flagship application. Vitamin A's claims for normal vision, skin, immune function, and cell specialisation are central to the kids fortification story. A moringa leaf source reads cleaner than retinyl palmitate on a children's pack, with no upper-limit concerns associated with preformed Vitamin A.
Breakfast Cereals
Dry blending compatible across cereal formats, where Vitamin A's role in vision and immunity is a familiar on-pack claim. Pairs naturally with B vitamins, Iron, and Vitamin D in broad-spectrum cereal fortification.
Plant-Based Dairy
Cow's milk parity is the unspoken benchmark for plant-based dairy, and Vitamin A is one of the nutrients shoppers expect to see fortified. A moringa declaration keeps the back-of-pack consistent with the natural positioning of the category.
See how it works in your formulation
Samples dispatched within a week. Reformulation support included.
Frequently asked questions
Common questions from formulators specifying moringa-derived Vitamin A, covering the beta carotene safety profile, bioavailability, and EFSA claim coverage.
Beta carotene is the safer commercial route to Vitamin A claims. The body converts beta carotene to active retinol only as required, sidestepping the upper-limit and pregnancy concerns associated with preformed retinyl acetate. That makes it particularly suitable for kids ranges, prenatal products, and broad-spectrum daily fortification.
Vitamin A sits within BIOVIT's broader bioavailability research programme at Swansea University, in collaboration with Prof Richard Bracken. The published 30-day human intervention trial established equivalent bioavailability between natural and synthetic micronutrient sources across the nutrients measured, supporting the position that moringa-derived Vitamin A performs in line with synthetic forms.
"Organic moringa extract." A recognisable plant declaration that reads far cleaner than "retinyl palmitate" or "retinyl acetate" on a label, particularly in kids and beauty-positioned ranges.
0.288 g per portion for "Source of", 0.576 g for "High in". For a precise cost figure in your formulation, get in touch with the team.
Yes. Because the body converts beta carotene to active retinol only as needed, the safety profile is more favourable than preformed Vitamin A for use in prenatal formulations. Best matched with food-form Folate and natural Iron in prenatal and women's health blends.
Samples and commercial orders are dispatched within around a week of order confirmation, with full technical documentation included. The MOQ is 1 kg on standard powder format. Bespoke formats and pack sizes available on request.
Yes. Every wholesale order comes with full reformulation support from BIOVIT's Head of Nutrition, Eiméar Sutton RNutr MSc. That includes equivalence mapping against your incumbent retinyl form, inclusion-rate modelling, and on-pack claim wording aligned to GB and EU regulation, at no extra cost.
Vitamin A contributes to the following EU-authorised health claims under EFSA Regulation (EC) No 1924/2006:
Normal function of the immune system
Maintenance of normal skin
Maintenance of normal vision
Maintenance of normal mucous membranes
Normal iron metabolism
Has a role in the process of cell specialisation
Reformulation support is included
Every BIOVIT wholesale order comes with full technical reformulation support at no extra cost, giving your NPD and technical teams direct access to a qualified nutritionist from brief to production.
Eiméar Sutton (RNutr MSc), our Head of Nutrition, leads the technical work on every account: equivalence mapping against your incumbent synthetic, inclusion-rate modelling, on-pack claim wording aligned to GB and EU regulation, and the small details that decide whether a synthetic-to-natural switch lands cleanly on the production line.
The result: shorter development cycles, fewer reformulation rounds, and a finished product your commercial team can stand behind.
