BIOVIT Trust Mark
When consumers see the BIOVIT Trust Mark on pack, they're more likely to buy - and more willing to pay a premium. That's not an opinion. It's independently verified by research.
BIOVIT exists to make the switch to natural vitamins & minerals simple
Consumers want natural. But on a crowded shelf, they have no way of knowing which products deliver it - and which are quietly fortified with synthetics. The BIOVIT Trust Mark solves that. One small mark on pack tells shoppers, at a glance, that your product contains natural vitamins and minerals with clinically proven bioavailability.
And it works. Independent consumer research by Swansea University and Kaleidoscope found the Trust Mark lifted willingness to buy by 27%, willingness to try by 24%, and liking scores by 18% - with shoppers happy to pay a 10% price premium. All for around a 1% impact on your cost of goods.
That's your ingredient quality, made visible - and made commercial.
What is the BIOVIT Trust Mark?
The BIOVIT Trust Mark is an on-pack brand mark that tells consumers a product contains natural vitamins and minerals with clinically proven bioavailability. Think of it as your ingredient quality, made visible - the specialist sourcing and science behind your formulation, translated into a signal shoppers understand in under a second.
It's designed to work anywhere on your packaging: front of pack, back of pack, or both. The mark comes in multiple colour variants - so it sits comfortably within your design, rather than fighting it - and every brand receives full guidelines and artwork files, ready for your packaging team to apply.
You don't earn it through an audit or pay for a licence. If your product is fortified with BIOVIT, the mark is yours.
.avif)
One mark, backed by every standard that matters
The BIOVIT Trust Mark is more than a logo - it's shorthand for a full stack of verified credentials.
Every ingredient behind the mark is certified EU Organic, BRCGS Food Safety AA+, Vegan, Gluten-Free, Kosher, GMO-Free and FDA Registered, and available as organic and natural to suit your formulation.
For your customers, that means confidence at a glance. For your technical and compliance teams, it means documentation that's already done - specifications, certificates and audit trails supplied with every order. The mark carries the proof, so your pack doesn't have to.
Join the BIOVIT Trust Mark Alliance
Every brand using BIOVIT ingredients receives the Trust Mark and automatic membership of the BIOVIT Trust Mark Alliance - a collaborative network of brands committed to natural fortification. Membership is included with every order, at no additional cost, and brings four practical benefits:
Collaborative Marketing
Fortification is stronger together. As an Alliance member, you gain access to joint campaigns, cross-promotion and co-branded content opportunities with other brands who share your commitment to natural ingredients. Whether that's a shared social campaign, a retail activation or a co-authored piece of thought leadership, the Alliance gives you routes to new audiences - through partners whose values already align with yours.
Commercial Research
Good decisions need good data. Alliance members receive ongoing consumer research from Swansea University, Kaleidoscope and Vypr - covering shopper attitudes to natural fortification, on-pack claims, pricing and category trends. Use it to validate your product positioning, sharpen your messaging and stay ahead of where the market is moving, without commissioning the research yourself.
Clinical Data Access
Claims are easy. Evidence is rare. As a member, you can draw on BIOVIT's published bioavailability trial - a randomised controlled trial led by Swansea University - alongside our stability research, in your own marketing, sales and investor materials. That means the science behind your ingredients isn't locked away in a journal; it's working for your brand, wherever proof carries weight.
On-Pack Assets
Everything you need to put the mark to work, ready on day one. Members receive Trust Mark artwork in every format and colour variant, full brand guidelines, and suggested on-pack messaging shaped by consumer research - so the mark is applied consistently, looks right on your packaging, and delivers the maximum impact at shelf.
Show your customers you care
Shoppers can't see inside your formulation - but they can see your pack.
The Trust Mark turns the care you've taken in sourcing into something visible at the point of purchase: a simple, recognisable signal that the vitamins and minerals inside are natural, responsibly sourced and clinically proven to be absorbed by the body.
It's already working on shelves across the UK. Brands in drinks, sports nutrition, supplements and meal replacement carry the mark today - and their customers respond to it. See how they've put it to work in their own words.
FAQs
Find answers to your questions about our natural ingredients and their applications.
Yes. Every brand using BIOVIT's natural vitamins and minerals - whether single ingredients or premix blends - receives the Trust Mark and Alliance membership at no additional cost.
Yes. The mark is designed for front of pack, the label, or both. Multiple colour variants are available to suit your packaging design.
No. The Trust Mark is available to all BIOVIT customers, regardless of order size. Even a 1 kg sample order qualifies.
Yes. The BIOVIT Trust Mark is a registered trademark. Usage guidelines are provided to all Alliance members.
Trust Mark artwork files, brand guidelines, and suggested on-pack messaging are provided when you place your first order.
Make your ingredient quality visible
Join the Trust Mark Alliance and put proven natural fortification on your pack.