BIOVIT exists to make the switch to natural vitamins & minerals simple
92% of UK shoppers want the vitamins and minerals added to their food to be natural rather than synthetic, and 86% are willing to pay more for natural* .
BIOVIT is the world’s only dedicated natural vitamin and mineral ingredient company. Every ingredient is derived from organically grown plants, algae, or fungi - with clinically proven bioavailability from a Swansea University human intervention trial.
*independent vyper survey, 2025.
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of UK shoppers prefer natural vitamins added to food
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Increase in willingness to buy with the BIOVIT Trust Mark
Chose the BIOVIT-fortified drink over synthetic alternatives
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The Commercial Case for Natural
Switching to natural isn’t just about clean labels - it’s a measurable commercial advantage. Independent research from Swansea University and Kaleidoscope shows that products displaying the BIOVIT Trust Mark and labelling vitamins as ‘natural’ see significant uplifts in consumer purchase intent and price tolerance.
Consumers prepared to pay £2.28 vs £2.08 fornatural. Minimal COG impact.
Purchase intent rose from 49% to 62% whenlabelled with natural vitamins and Trust Mark.
Consumers rated the naturally fortified productsignificantly higher.
Clinically developed & tested
The BIOVIT Trust Mark
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The definitive symbol for trusted natural vitamins and minerals. When consumers see the BIOVIT Trust Mark on pack, their willingness to buy increases by 21% and the price they’ll pay rises by 10%.
Every brand using BIOVIT ingredients gets the Trust Mark and membership of the Trust Mark Alliance - including collaborative marketing, commercial research, and consumer insights.
Ready to Make the Switch?
Request a free sample, book a meeting with our team, or download our consumer data report to build the internal business case.
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