BIOVIT Selenium
Natural source: Sunflower Seeds
Sunflower seed Selenium, the beauty and thyroid mineral
Selenium covers two commercial stories at once: a beauty story (hair, nails, oxidative protection) and a thyroid story (the EFSA claim that anchors metabolic wellness positioning). BIOVIT's extract from organically grown sunflower seeds (BI095) delivers 500 mg of Selenium per 100g, at an inclusion rate of just 0.0017 g per portion for a "Source of" claim.
Organic certified, GB and EU compliant, and a direct one-to-one replacement for synthetic sodium selenite and selenomethionine across beauty supplements, thyroid-positioned products, and broad-spectrum multinutrient ranges.
Specified by leading UK manufacturers, with samples dispatched within a week and reformulation support included.
Technical Specification
Full technical data for product code BI095. For tailored documentation or a sample, get in touch with the team.
From beauty supplements to functional shakes
Selenium sits at the intersection of two of the fastest-growing categories in functional nutrition: beauty-from-within and metabolic wellness. Three categories where sunflower seed Selenium delivers the strongest commercial pull.
Supplements
The flagship application. Selenium pairs naturally with Biotin and Vitamin E in beauty-positioned capsules, tablets, and powders, where hair, nail, and antioxidant claims anchor the on-pack story. Core ingredient in BIOVIT's Beauty premix.
Gummies
At 0.0017 g per portion, Selenium disappears into the gummy matrix without affecting set, texture, or finish. Suitable for beauty, immunity, and thyroid-positioned gummy formats, and pairs cleanly with Zinc and Vitamin C in immunity stacks.
Powdered shakes
Dry blending compatible with broad-spectrum and women's health formats. The negligible inclusion rate leaves room for complementary nutrients, and the thyroid claim adds a metabolic angle that protein and recovery shakes increasingly trade on.
See how it works in your formulation
Samples dispatched within a week. Reformulation support included.
Frequently asked questions
Buyer and formulator questions on specifying sunflower-derived Selenium, covering bioavailability, the beauty and thyroid positioning, dosage, and EFSA claim coverage.
Selenium sits within BIOVIT's broader bioavailability research programme at Swansea University, in collaboration with Prof Richard Bracken. The published 30-day human intervention trial established equivalent bioavailability between natural and synthetic micronutrient sources across the nutrients measured, supporting the position that sunflower-derived Selenium performs in line with synthetic forms.
Selenium carries EFSA claims for the maintenance of normal hair, normal nails, and the protection of cells from oxidative stress, the three pillars of the beauty-from-within category. The sunflower seed source reads cleaner than "sodium selenite" on pack, which matters in a category built on natural positioning.
Selenium carries the EFSA claim for normal thyroid function and is essential for thyroid hormone production and metabolism. That makes it relevant to metabolic wellness, women's health, and energy-positioned formulations where thyroid support is part of the on-pack story.
"Organic sunflower seed extract." A recognisable, food-form declaration that reads far cleaner than "sodium selenite" or "selenomethionine" on a label.
0.0017 g per portion for "Source of", 0.0033 g for "High in", one of the smallest inclusion rates in the BIOVIT portfolio. For a precise cost figure in your formulation, get in touch with the team.
Samples and commercial orders are dispatched within around a week of order confirmation, with full technical documentation included. The MOQ is 1 kg on standard powder format. Bespoke formats and pack sizes available on request.
Yes. Every wholesale order comes with full reformulation support from BIOVIT's Head of Nutrition, Eiméar Sutton RNutr MSc. That includes equivalence mapping against your incumbent selenium form, inclusion-rate modelling, and on-pack claim wording aligned to GB and EU regulation, at no extra cost.
Selenium contributes to the following EU-authorised health claims under EFSA Regulation (EC) No 1924/2006:
Normal function of the immune system
Protection of cells from oxidative stress
Maintenance of normal hair
Maintenance of normal nails
Normal thyroid function
Normal spermatogenesis
Reformulation support is included
Every BIOVIT wholesale order comes with full technical reformulation support at no extra cost, giving your NPD and technical teams direct access to a qualified nutritionist from brief to production.
Eiméar Sutton (RNutr MSc), our Head of Nutrition, leads the technical work on every account: equivalence mapping against your incumbent synthetic, inclusion-rate modelling, on-pack claim wording aligned to GB and EU regulation, and the small details that decide whether a synthetic-to-natural switch lands cleanly on the production line.
The result: shorter development cycles, fewer reformulation rounds, and a finished product your commercial team can stand behind.
