Veloforte
Natural vitamins powering one of Veloforte's most subscribed products.
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Natural Credentials, No Compromise
Veloforte is a sports nutrition brand known for all-natural products built on real food ingredients.
When they set out to develop CollagenPro - a proactive whole-body health supplement combining collagen with essential vitamins - they needed an ingredient partner whose natural credentials matched their brand values.
BIOVIT supplied the vitamin and mineral blend: natural Vitamin D3 from lichen, Zinc from guava leaf, and Vitamin C from acerola cherry. All plant-derived, all organic, all clean-label.
Premium Sports Nutrition Without Synthetics
Sports nutrition is a category dominated by synthetic ingredients. Consumers in this space are increasingly ingredient-conscious, reading labels and questioning where their nutrients come from.
But brands often default to synthetic because it's cheaper, familiar, and the supply chain is established.
Veloforte needed a partner who could supply natural vitamins at a quality and consistency level suitable for a premium subscription product - one that would sit alongside their existing range without any compromise on their natural positioning.
Three Ingredients, One Purpose
BIOVIT provided a targeted three-ingredient blend formulated to support collagen function and whole-body health:
Vitamin D3 from lichen - Supports normal muscle function, immune function, and calcium absorption. Critical for active individuals and one of the most in-demand vitamins in the UK market.
Zinc from guava leaf - Supports normal protein synthesis, immune function, and the maintenance of normal skin, hair, and nails. A key mineral for recovery and tissue repair.
Vitamin C from acerola cherry - Supports normal collagen formation for the normal function of skin, bones, cartilage, and blood vessels. The perfect complement to a collagen product.
The blend was dry-blended, keeping the process simple and the shelf life long at 24 months.
One of Their Most Subscribed Products
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CollagenPro launched in early June and quickly became one of Veloforte's most subscribed products. The subscription model is a strong commercial signal - it means consumers are buying, using, and coming back.
"BIOVIT were fantastic to work with on our Collagen Pro project. Since launching in early June CollagenPro has rapidly become one of our most subscribed products." - Veloforte
The product demonstrates that natural vitamins integrate cleanly into premium sports nutrition formats. No taste issues, no stability concerns, no label compromises.
What the Label Can Say
BIOVIT's blend of D3, Zinc, and Vitamin C enables the following EFSA-approved health claims on pack:
Vitamin D3 - Normal function of the immune system, maintenance of normal muscle function, maintenance of normal bones, normal absorption of calcium and phosphorus.
Zinc - Normal protein synthesis, normal function of the immune system, maintenance of normal skin, hair, and nails, protection of cells from oxidative stress.
Vitamin C - Normal collagen formation for the normal function of skin, bones, cartilage, gums, teeth, and blood vessels. Normal function of the immune system. Protection of cells from oxidative stress. Reduction of tiredness and fatigue.
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Why This Matters
This case study demonstrates three things that matter for any sports nutrition or supplement brand:
Natural works in premium sports nutrition
The category doesn't have to mean synthetic. CollagenPro proves that natural vitamins sit comfortably in a high-performance product.
Subscription uptake signals consumer approval
CollagenPro didn't just sell - consumers subscribed to it. That's repeat purchase built on product quality and trust.
Targeted blends, not kitchen sinks
Three carefully chosen ingredients, each selected for its functional relevance to a collagen product. BIOVIT's formulation support helps brands build blends that make scientific and commercial sense.
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